The Future of Publishing. Trends for the Bookmarket in 2020

Books are haptic goods which can hardly be substituted by digital media in certain scenarios of utilization. Although this appraisal is still correct today, the book branch as a subsector of the media industry is faced with digitization-induced changes. The meanwhile established selling of books on the internet is accompanied by the proposition of additional services. Besides these valuable developments digitization nevertheless comprises risks for the book branch.
On this account referring to their own statements many established publishers and bookstores are looking for strategies that can cope with these changes and prepare them for conceivable future evolutions.