Class: Fall 2014 Munich
Traditional concepts of mobility are increasingly affected by digitalization. The amount of connected devices is growing exponentially and mobile broadband internet has become standard. Car manufacturers are facing the rise of software-based mobility services that go beyond the car itself. The increasing connectivity of vehicles may disrupt their traditional business model. In addition, driving becomes increasingly automated, allowing for a better utilization of driving time.
This report analyzes how individual premium mobility may look like in the future, describes future scenarios and potential business ideas.