Class: Spring 2011 Munich
Four mega trends are shaping the world today: demographic change, climate change, globalization and urbanization. Consequences can most clearly be seen in cities: a steadily growing demand for energy, rising water consumption and a need for affordable healthcare are just some of the challenges that municipalities all over the world face already today. How to assure affordable and reliable mobility? How does the future of individual transport look like? How will future transport build on existing infrastructure? What role will central systems play to smartly connect transport, traffic and personal information? The first part of the report consists of a basic analysis of trends in technology, market, society and customer needs, political and legal frameworks as well as emerging business models. The second part provides an outlook on the future and analyzes identified drivers. As a result, possible business solutions in various future scenarios are deduced and analyzed.